Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross-National Study
Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross-National Study
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战略营销有效性及其与企业文化和信仰的关系：一项跨国研究
DOI：
10.1080/00208825.1988.11656481
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发表时间：
1988
影响因子：
1.4
通讯作者：
M. Dunn
中科院分区：
文献类型：
--
作者：
D. Norburn;S. Birley;M. Dunn
战略管理研究的发展沿着一条从无生命转向有生命的道路，早期的重点集中在内容上，但随着知识的进步，类型学被发展并与财务和组织绩效的衡量有关（参见Galbraith和Nathanson [1]进行全面回顾）。通过那些影响战略适当的组织结构的机制（见霍费尔和Schendel [2]）取得进展-最近的研究致力于实施
Development of research in strategic management has followed a course along a path that has changed from an inanimate to an animate focus, Early emphasis concentrated on what constituted appropriate strategy formulation in terms of content; but, as knowledge advanced, typologies were developed and related to measures of both financial and organizational performance (see Galbraith and Nathanson [1] for a comprehensive review). Progressing via those mechanisms that affect strategy-appropriate organizational structures (see Hofer and Schendel [2])-more recent research has grappled with the implementation of the