The Analysis of Our Aquatic Product Export Based on the CMS Model
The Analysis of Our Aquatic Product Export Based on the CMS Model
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发表时间：
2010
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通讯作者：
L. Qian
中科院分区：
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作者：
L. Qian
使用固定市场份额模型（CMS模型），利用UNCOMTRADE 1993 - 2006年的相关数据，从需求、结构和竞争力三个方面对水产品出口增长进行了实证分析，结果表明，中国水产品出口增长主要依赖于世界市场对水产品需求的增长，水产品结构和竞争力对出口波动的贡献较小，应采取调整结构、实施多元化营销战略、拓宽深加工等措施，促进水产品出口增长。
Using constant market share model (CMS model),three aspects of demand,structure and competitiveness of aquatic product related to export increase are analyzed empirically based on the relevant data of UNCOMTRADE from 1993 to 2006,the results show that the increase of China′s aquatic product export mainly relies on the demand increase of the aquatic product in the world market,which is the major factor caused fluctuation of aquatic product export increase.Structure and competitiveness of aquatic product have a little contribution to export fluctuation;some measurements should be taken by adjusting structure,implementing multiply marketing strategy and broadening deeply process in order to enhance aquatic product export increase.