Guest editorial on selling and over-selling science.
Guest editorial on selling and over-selling science.
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关于销售和过度销售科学的客座社论。
DOI：
10.1086/bblv223n3p257
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发表时间：
2012
期刊：
影响因子：
--
通讯作者：
Evans,RebekahC
中科院分区：
文献类型：
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作者：
Evans,RebekahC
目前，科学家们收到了两条相互矛盾的信息。(1)“让数据说明一切”和(2)“向公众传播你的研究成果”。这两个消息在很大程度上是相互排斥的。一方面，当数据不言自明时，公众无法理解数据；因此，为了向公众传达他们的研究，科学家必须简化它，将其变成一个易于理解的故事。另一方面，简化科学发现而不在某些小方面产生误导是极其困难的。问题是，在解释科学发现时是否可能既准确又易于理解？推销科学和过度推销科学之间的界限在哪里？
At the moment, scientists are receiving two conflicting messages.(1)“Let the data speak for itself” and (2)“Communicate your research to the public.” These two messages are for the most part mutually exclusive. On the one hand, the public cannot understand data when it is speaking for itself; therefore, to communicate their research to the public scientists have to simplify it, turning it into an easily digested story. On the other hand, simplifying a scientific finding without being misleading in some small way is extremely difficult. The question becomes, is it possible to be both accurate and accessible when explaining a scientific finding? And where is the line between selling and overselling science?