Examining information processing on the World Wide Web using think aloud protocols
Examining information processing on the World Wide Web using think aloud protocols
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DOI：
10.1207/s1532785xmep0203_2
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发表时间：
2000-01-01
期刊：
影响因子：
4.2
通讯作者：
Dunwoody, S
中科院分区：
文献类型：
--
作者：
Eveland, WP;Dunwoody, S
一些理论家认为，网络的节点链接设计模仿了人类的信息存储，网络使用鼓励个人有效地处理信息，并可能增加有意义的学习。然而，批评者声称，网络导航增加了认知负荷，经常产生迷失方向。这减少了专门用于有意义学习的处理，因此，网络可能会潜在地抑制学习。在检查信息处理在Web上使用的定量分析的出声思考协议，我们发现，用户花费了相当大的比例，他们的认知努力面向的内容和结构的Web，而这种努力是在牺牲的精心制作和评价处理。其他的研究结果表明，至少在一个相对较短的会议，在一个给定的网站上花费的时间不会减少处理专门的方向。最后，本文提供了一个理论上知情的策略，分析信息处理活动，可能会使用其他学者。
Some theorists argue that the node-link design of the Web mimics human information storage and that Web use encourages individuals to process information efficiently and effectively potentially increasing meaningful learning. However, critics claim that Web navigation increases cognitive load and often produces disorientation. This reduces the processing devoted to meaningful learning, and, thus the Web may potentially inhibit learning. In an examination of information processing on the Web using a quantitative analysis of think aloud protocols, we found that users spend a substantial proportion of their cognitive effort orienting to the content and structure of the Web, and this effort comes at the expense of elaborative and evaluative processing. Additional findings suggest that, at least during a single relatively short session, time spent in a given site does not reduce the processing devoted to orientation. Finally, this paper offers a theoretically informed strategy for analyzing information processing activities that may be of use to other scholars.