Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades
Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades
复制标题
DOI：
10.1080/14680777.2018.1409989
复制
发表时间：
2018-01-01
影响因子：
1.7
通讯作者：
Edstrom, Maria
中科院分区：
文献类型：
--
作者：
Edstrom, Maria
主流媒体提供了一个不断流动的男性和女性的视觉形象，无论是通过新闻广播，广告牌，杂志，或电视。在媒介研究中，这些不同的媒介类型通常被单独研究。本研究的目的是分析我们被动或主动参与的所有图像的累积性别表征，这里定义为“媒体嗡嗡声”。为了捕捉媒体嗡嗡声中性别和年龄的代表性，这项研究的重点是瑞典最流行的媒体中的一天的图像：新闻，特写故事，小说和广告。经验数据来自三个不同的十年-1994年，2004年和2014年。总体而言，研究表明，男女人数大体平衡。然而，随着年龄的增长，男性和女性几乎都变得看不见，尽管老年男性比老年女性更容易被人看到。老年人很少接触新闻，他们更有可能出现在广告和专题材料中。这里介绍的工作表明，媒体中的可见度结构和性别-年龄代表性集群助长了陈规定型观念。媒体的热议不仅助长了年龄歧视，而且仍然明显带有性别色彩。
The mainstream media provides a constant flow of visual images of men and women, whether it is via newscasts, billboards, magazines, or television. In media research, these different media types are usually investigated separately. The aim of this study is to analyse the accumulated gender representation of all images that we passively or actively take part in, here defined as "the media buzz." To capture the representation of gender and age in the media buzz, this study focuses on images from one day in the most circulated media within Sweden: news, feature stories, fiction, and advertising. The empirical data is drawn from three different decades-1994, 2004, and 2014. Overall, the study indicates there to be a general male/female balance in terms of numbers. However, when turning older, both men and women become almost invisible, even though older men are more visible than older women. Older persons rarely reach the news and they are more likely to be found in advertising and feature material. The work presented here suggests that the structures of visibility and the clusters of gender-age representation in the media foster stereotyping. The media buzz not only contributes to ageism, but is also still distinctly gendered.