Statistical image properties of print advertisements, visual artworks and images of architecture.
Statistical image properties of print advertisements, visual artworks and images of architecture.
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DOI：
10.3389/fpsyg.2013.00808
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发表时间：
2013
影响因子：
3.8
通讯作者：
Redies C
中科院分区：
文献类型：
--
作者：
Braun J;Amirshahi SA;Denzler J;Redies C
大多数视觉广告的目的是吸引注意力，通常是通过诱导人类观察者的愉快印象。因此，大脑成像研究的结果表明，广告可以激活大脑的奖励回路，该回路也参与对其他视觉上令人愉悦的图像（例如艺术品）的感知。在图像级别，艺术品的大子集的特征在于特定的统计图像属性，例如高自相似性和中等复杂性。此外，一些图像属性跨艺术品中的取向均匀分布（低各向异性）。在本研究中，我们问的广告图像是否共享这些属性。为了回答这个问题，我们使用计算机视觉算法分析了不同类型广告的子集（单一产品印刷广告，超市和百货公司传单，杂志封面和橱窗），并与其他类型的图像（简单对象，面部，大视野自然场景和分支的照片）进行了比较。我们发现，平均而言，广告和艺术品的图像具有相似的复杂度（分形维数）和自相似性，以及傅立叶频谱的相似性。然而，广告图像比艺术品更具有各向异性。单一产品广告的价值彼此相似，与促销的产品类型（汽车、化妆品、时装或其他产品）无关。为了比较，我们研究了建筑图像作为另一种类型的视觉愉悦的刺激，并获得了可比的结果。这些研究结果支持的一般想法，平均而言，人造的视觉上令人愉快的图像的特点是特定模式的高阶（全球）图像属性，将它们从其他类型的图像。这些属性是否是必要的或足够的诱导审美知觉，以及它们如何与大脑激活观看广告仍有待调查。
Most visual advertisements are designed to attract attention, often by inducing a pleasant impression in human observers. Accordingly, results from brain imaging studies show that advertisements can activate the brain's reward circuitry, which is also involved in the perception of other visually pleasing images, such as artworks. At the image level, large subsets of artworks are characterized by specific statistical image properties, such as a high self-similarity and intermediate complexity. Moreover, some image properties are distributed uniformly across orientations in the artworks (low anisotropy). In the present study, we asked whether images of advertisements share these properties. To answer this question, subsets of different types of advertisements (single-product print advertisements, supermarket and department store leaflets, magazine covers and show windows) were analyzed using computer vision algorithms and compared to other types of images (photographs of simple objects, faces, large-vista natural scenes and branches). We show that, on average, images of advertisements and artworks share a similar degree of complexity (fractal dimension) and self-similarity, as well as similarities in the Fourier spectrum. However, images of advertisements are more anisotropic than artworks. Values for single-product advertisements resemble each other, independent of the type of product promoted (cars, cosmetics, fashion or other products). For comparison, we studied images of architecture as another type of visually pleasing stimuli and obtained comparable results. These findings support the general idea that, on average, man-made visually pleasing images are characterized by specific patterns of higher-order (global) image properties that distinguish them from other types of images. Whether these properties are necessary or sufficient to induce aesthetic perception and how they correlate with brain activation upon viewing advertisements remains to be investigated.
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影响因子：
7.2
作者：
EDELL, JA;STAELIN, R
通讯作者：
STAELIN, R
影响因子：
4
作者：
Forsythe, A.;Nadal, M.;Sawey, M.
通讯作者：
Sawey, M.
影响因子：
1.8
作者：
Field, DJ;Brady, N
通讯作者：
Brady, N
DOI：
10.1073/pnas.0401427101
发表时间：
2004-04-20
影响因子：
11.1
作者：
Cela-Conde, CJ;Marty, G;Quesney, F
通讯作者：
Quesney, F
影响因子：
--
作者：
Graham, Daniel J.;Field, David J.
通讯作者：
Field, David J.