Exploring new product innovation types and performance: the roles of project leadership, functional influences, and design integration

Exploring new product innovation types and performance: the roles of project leadership, functional influences, and design integration
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探索新产品创新类型和绩效:项目领导的作用、功能影响和设计集成

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发表时间:
2005
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通讯作者:
M. Swink
M. Swink
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作者:
M. Swink

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本研究探讨了项目管理对绩效的影响,在三个经验确定的新产品开发(NPD)项目的背景下:增量NPD项目,建筑NPD项目,激进的NPD项目。每种项目类型都涉及不同程度和类型的不确定性。新产品开发的信息处理视图表明,项目领导,功能影响和设计集成的不同方面可能或多或少对项目绩效的重要性,这取决于项目设置。对137个新产品开发项目的探索性分析的结果证实了这一预期,这表明新产品开发项目经理将受益于认识到这些差异并采取行动。同样,研究人员应该制定一个权变的方法来项目管理,反映与不同类型的新产品开发相关的不确定性的不同性质。
This research study explores the impacts of project management on performance in three empirically identified new product development (NPD) project contexts: incremental NPD projects; architectural NPD projects; radical NPD projects. Each project type involves different levels and types of uncertainty. An information processing view of NPD suggests that different aspects of project leadership, functional influences, and design integration might be more or less important to project performance, depending on the project setting. The results of an exploratory analysis of 137 NPD projects confirm this expectation, suggesting that NPD project managers would benefit from recognising and acting upon these differences. Similarly, researchers should develop a contingent approach to project management reflecting the differing nature of uncertainties associated with different types of NPD.