Using General Messages to Persuade on a Politicized Scientific Issue
Using General Messages to Persuade on a Politicized Scientific Issue
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DOI：
10.1017/s0007123422000424
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发表时间：
2022-10-24
影响因子：
5
通讯作者：
Perlis, Roy H.
中科院分区：
文献类型：
--
作者：
Green, Jon;Druckman, James N.;Perlis, Roy H.
政治和科学日益交织在一起。突出的科学问题，如气候变化、进化和干细胞研究，变得政治化，使党派之间相互对立。这就给如何有效地就这些问题进行沟通带来了挑战。最近的工作强调需要针对特定群体提供量身定制的信息。在这里，我们关注的是一般化消息是否也有影响。我们这样做的背景是一个高度两极化的问题：COVID-19疫苗的极端耐药性。结果表明，基于科学的、道德框架的和社会规范的信息会影响行为意图，并且在人群中影响的程度是相同的（即同质效应）。与通常的描述相反，科学的政治化并不排除使用与整个人口产生共鸣的广泛信息。
Politics and science have become increasingly intertwined. Salient scientific issues, such as climate change, evolution, and stem-cell research, become politicized, pitting partisans against one another. This creates a challenge of how to effectively communicate on such issues. Recent work emphasizes the need for tailored messages to specific groups. Here, we focus on whether generalized messages also can matter. We do so in the context of a highly polarized issue: extreme COVID-19 vaccine resistance. The results show that science-based, moral frame, and social norm messages move behavioral intentions, and do so by the same amount across the population (that is, homogeneous effects). Counter to common portrayals, the politicization of science does not preclude using broad messages that resonate with the entire population.