Assessing the market of light electric vehicles as a potential application for electric in-wheel drives
Assessing the market of light electric vehicles as a potential application for electric in-wheel drives
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DOI：
10.1109/edpc.2016.7851350
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发表时间：
2016-11
期刊：
影响因子：
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通讯作者：
C. Sachs;Stefanie Burandt;S. Mandelj;Raphael Mutter
中科院分区：
文献类型：
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作者：
C. Sachs;Stefanie Burandt;S. Mandelj;Raphael Mutter
高度创新产品的市场进入战略，例如用于轻型电动汽车应用的电动轮内驱动，最好是通过对这些新兴市场的深入了解来支持。本文的重点在于市场分析和市场预测.在西欧的电动踏板车市场选择的案例研究，以说明使用拟议的方法来预测销售增长率和销售量的情况。建议的方法是对全球电动轻型汽车市场进行全面评估的一个要素，其中还包括客户和用户配置文件的定义，竞争动力系统技术的识别，以及对当前和潜在销售渠道和结构的评估。这些元素将共同作为一个开发创新电动轮内电机的小型组织制定全面营销和商业化战略的基础。
The market-entry strategy of a highly innovative product, such as an electric in-wheel drive for light electric vehicle applications, is best supported with a profound knowledge of these emerging markets. The focus of this article lies on the market analysis respectively the market forecast. The electric scooter market in Western Europe is chosen in a case study to illustrate the use of a proposed methodology to forecast scenarios for sales growth rates and sales volumes. The suggested approach is one element of an overall assessment of the global market for electric light vehicles, which also includes definition of client and user profiles, the identification of competing powertrain technologies to the evaluation of current and potential sales channels and structures. Together, these elements will serve as a basis for developing a comprehensive marketing and commercialization strategy for a small organization that develops innovative electric in-wheel motors.