How does drug and supplement marketing affect a healthy lifestyle?
How does drug and supplement marketing affect a healthy lifestyle?
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DOI：
10.1086/521906
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发表时间：
2008-02-01
影响因子：
7.2
通讯作者：
Armstrong, Katrina
中科院分区：
文献类型：
--
作者：
Bolton, Lisa E.;Reed, Americus, II;Armstrong, Katrina
这项研究调查了消费者对药物和补充剂营销的反应，以及对健康生活方式的影响。一系列实验证明，药品营销破坏了参与保护健康行为的意图（即，回旋效应）。这种“回旋镖”产生于两种心理机制：(1)药物降低了风险认知、参与补充健康保护行为的感知重要性和动机；(2)药物与健康状况不佳有关，降低了自我效能感和参与补充健康保护行为的感知能力。以动力和能力为目标的药物治疗相结合的干预可以减轻药物对健康生活方式的影响。
This research investigates consumer reactions to the marketing of drugs and supplements and the consequences for a healthy lifestyle. A series of experiments provides evidence that drug marketing undermines intentions to engage in health-protective behaviors (i.e., a boomerang effect). The boomerang arises from two psychological mechanisms: (1) drugs reduce risk perceptions and perceived importance of, and motivation to engage in, complementary health-protective behaviors, and (2) drugs are associated with poor health that reduces self-efficacy and perceived ability to engage in complementary health-protective behaviors. A combined intervention accompanying a drug remedy that targets both motivation and ability mitigates the drug boomerang on a healthy lifestyle.