Cybermediaries in Electronic Marketspace: Toward Theory Building
Cybermediaries in Electronic Marketspace: Toward Theory Building
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DOI：
10.1016/s0148-2963(97)00064-7
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发表时间：
1998-03
影响因子：
11.3
通讯作者：
M. Sarkar;B. Butler;C. Steinfield
中科院分区：
文献类型：
--
作者：
M. Sarkar;B. Butler;C. Steinfield
电子商务的重要性日益增加，因此有必要发展虚拟价值链理论。本文考虑了电子市场中生产者和消费者之间的中介过程。我们认为，与现有的智慧相反，中介机构将在电子市场中发挥关键作用。借鉴渠道演进文献和交易成本经济学，我们提出了一套关于网络中介的出现和虚拟渠道系统发展的命题。
The increasing importance of electronic commerce makes it essential to develop a theory of virtual value chains. This article considers the intermediation process between producers and consumers within electronic markets. We argue that, contrary to existing wisdom, intermediaries will play a key role in electronic markets. Drawing on channel evolution literature and transaction cost economics, we present a set of propositions regarding the emergence of cybermediaries and the development of virtual channel systems.