Audience Perceptions of COVID-19 Metaphors: The Role of Source Domain and Country Context
Audience Perceptions of COVID-19 Metaphors: The Role of Source Domain and Country Context
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DOI：
10.1080/10926488.2021.1948332
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发表时间：
2022-04-03
影响因子：
1.1
通讯作者：
de Lavalette, Kiki Y. Renardel
中科院分区：
文献类型：
--
作者：
Brugman, Britta C.;Droog, Ellen;de Lavalette, Kiki Y. Renardel
在对COVID-19大流行的描述中，隐喻比比皆是：除其他外，它被描述为一场战争、一场洪水和一场马拉松。然而，并非所有的隐喻都能引起公众的共鸣。鉴于疫情以不同的方式影响各国人民的生活--无论是在传播方面还是在政府实施的措施方面，我们调查了受众对COVID-19疫情隐喻的看法是否取决于源域和国家背景。这项混合设计的研究考察了三个欧洲国家（德国、意大利和荷兰）的个体如何感知不同的COVID-19隐喻框架。参与者（N = 216）被随机暴露于九个隐喻框架和一个字面语言框架，并要求表达他们的看法，喜欢，适合，复杂性，惯例，和可信度。结果显示，受众对COVID-19大流行的隐喻描述的看法在源域和国家背景之间存在差异，但主要是在恰当性方面。这些发现表明，与目标域的经验可能确实是相关的隐喻的看法，并强调研究隐喻欣赏作为一个多方面的现象的重要性。研究结果也可以告知隐喻的选择，政府，记者和其他行为者来描述这种新的情况。
Metaphors abound in descriptions of the COVID-19 pandemic: it is described, among other things, as a war, a flood, and a marathon. However, not all metaphors may resonate equally well with members of the public. Given that the pandemic has impacted people's lives across countries in divergent ways - both in terms of spread and in terms of government-imposed measures, we investigated whether audience perceptions of metaphors for the COVID-19 pandemic depend on source domain and country context. This mixed-design study examined how individuals across three European countries (Germany, Italy, and The Netherlands) perceived different COVID-19 metaphorical frames. Participants (N = 216) were randomly exposed to nine metaphorical frames and one literal-language frame and asked to express their perceptions in terms of liking, aptness, complexity, conventionality, and credibility. Results showed that audience perceptions of metaphorical descriptions of the COVID-19 pandemic differed between source domains and country contexts, but mostly in terms of aptness. These findings suggest that experience with the target domain may indeed be relevant for metaphor perceptions and highlight the importance of studying metaphor appreciation as a multifaceted phenomenon. Findings may also inform metaphor choice by governments, journalists, and other actors to describe this novel situation.