Social Comparisons in Real Time: A Field Experiment of Residential Electricity and Water Use
Social Comparisons in Real Time: A Field Experiment of Residential Electricity and Water Use
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实时社会比较：住宅用电和用水的现场实验
DOI：
10.2139/ssrn.3075938
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
J. Jaraitė
中科院分区：
文献类型：
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作者：
A. Kažukauskas;Thomas Broberg;J. Jaraitė
大量文献表明，提供社会比较可以使家庭减少住宅能源和水的使用。在本文中，我们进行了实地实验，有助于这一文献在两个重要方面。首先，我们研究了一种社会比较治疗，这种治疗是连续的，并通过预先安装的家庭显示器进行交流，这些显示器是突出的，并在真实的时间内更新。第二，我们估计的影响，提供社会比较两个杰出的资源-电力和水-在相同的实验设置。我们发现，平均而言，我们的社会比较减少了6.7%的日常住宅能源消耗，但对整体住宅用水没有影响。电力节省是不持久的，发生在晚上，这只是稍微重叠的高峰时间。我们认为，由于社会比较的节电是由家庭的节电行为的短期变化。
A large body of literature shows that the provision of social comparisons can cause households to reduce residential energy and water use. In this paper, we carry out a field experiment that contributes to this literature in two important ways. First, we study a social comparison treatment that is continuous and communicated via pre-installed in-home displays, which are salient and updated in real time. Second, we estimate the effects of provision of social comparisons on two distinguished resources – electricity and water – in the same experimental setting. We find that, on average, our social comparison reduces daily residential energy consumption by 6.7 percent but has no effect on overall residential water use. The electricity savings are impersistent and occur in the evening hours, which only slightly overlap with peak hours. We argue that electricity conservation due to social comparisons is driven by short-run changes in households’ electricity saving behavior.