Consumer behavior of rural migrant workers in urban China
Consumer behavior of rural migrant workers in urban China
复制标题
中国城市农民工的消费行为
DOI：
10.1016/j.cities.2020.102856
复制
发表时间：
2020-11-01
期刊：
影响因子：
6.7
通讯作者：
Feng, Jianxi
中科院分区：
文献类型：
--
作者：
Tang, Shuangshuang;Hao, Pu;Feng, Jianxi
在中国城市，农民工通常被认为是购买力最低的消费者。然而，年轻一代的农村移民，他们比他们的前辈受教育程度高得多，收入也高得多，形成了一个日益壮大的有能力的消费者群体。农民工消费需求和能力的增加已开始改变中国城市的商业格局，可能有助于中国向消费驱动型经济转型。本文基于2012年江苏省的一项调查，将青年农民工的消费类型分为保守型、平衡型、挫折型和冒险型。他们不同的消费行为不仅取决于他们的经济能力，也取决于他们的家庭责任和城市文化适应态度。尽管所有年轻的农民工都面临着类似的限制，但有些人更渴望通过模仿城市本地人的消费行为来发展城市生活方式和身份，而另一些人则在很大程度上保留了老一代农民工所共有的农村习俗和习惯。研究结果指出，在中国城市转型期间，社会不平等加剧，社会和制度障碍对农民工消费的影响。
In Chinese cities, rural migrant workers are usually considered consumers with the lowest purchasing power. Nevertheless, the younger generation of rural migrants, who are considerably better educated and higher paid than their predecessors, form a growing group of able consumers. The increased consumption demand and capacity of rural migrants have started to transform the commercial landscape of Chinese cities, potentially contributing to the country's transition towards a consumption-driven economy. Based on a 2012 survey in Jiangsu Province, this paper identifies four distinct consumer types among young rural migrant workers: conservative, balanced, frustrated and adventurous. Their different consumption behaviors are shaped not only by their financial capacities, but also by their family responsibilities and acculturation attitudes in the city. Despite the similar constraints faced by all young rural migrant workers, some are more eager to develop an urban lifestyle and identity through imitating the consumer behavior of urban natives, while others largely retain rural customs and habits, which are shared by older generation migrant workers. The findings point to the impact of social and institutional barriers on rural migrants' consumption in light of increased social inequality amid China's urban transition.