Information Privacy and Marketing: What the U.S. Should (and Shouldn't) Learn from Europe
Information Privacy and Marketing: What the U.S. Should (and Shouldn't) Learn from Europe
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DOI：
10.2307/41166073
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发表时间：
2001-01
影响因子：
10
通讯作者：
H. J. Smith;M. Keil;Sandra J. Milberg
中科院分区：
文献类型：
--
作者：
H. J. Smith;M. Keil;Sandra J. Milberg
美国和欧洲表现出非常不同的方法来信息隐私的条件有限的访问有关个人的可识别信息从监管和管理的角度来看。基于不同的文化价值观和对隐私含义的假设（欧洲的99人权问题与美国的合同问题），这些差异导致了监管和管理上的冲突。在这篇文章中，这两种方法之间的差异进行了探讨。美国公司将很好地接受欧洲视角的一些前提。然而，建立欧洲常见的联邦监管结构对美国来说并不好。
The U.S. and Europe exhibit very different approaches to information privacy—a condition of limited access to identifiable information about individuals—from both regulatory and managerial perspectives. Grounded in different cultural values and assumptions about the meaning of privacy (a 99human rights" issue in Europe versus a contractual issue in the U.S.), these differences have led to regulatory and managerial conflicts. In this article, the differences between the two approaches are explored. U.S. corporations would be well served to embrace some of the premises of the European perspective. However, the U.S. would be poorly served by the creation of a federal regulatory structure such as some commonly found in Europe.