Sport Business in the Global Marketplace
Sport Business in the Global Marketplace
复制标题
全球市场的体育业务
DOI：
10.1123/jsm.18.2.199
复制
发表时间：
2004
影响因子：
3.6
通讯作者：
James E. Thoma
中科院分区：
文献类型：
--
作者：
James E. Thoma
汉斯·韦斯特贝克和亚伦·史密斯利用趋势分析来预测职业体育业务在不久的将来和长期的未来会发生什么。他们利用这些趋势，带领读者回顾体育和体育企业的历史，进入当今的电子世界，然后进入体育的未来预测，特别是体育营销。第一章介绍了体育的简史。作者承认体育和娱乐是共同成长的。然而，他们认为，“体育运动一直以来都是一门生意，而且永远都是”（第 2 页）。在描述体育运动的发展方向时，作者引用了美国国家情报委员会 2000 年 12 月发布的一份报告来说明变革的驱动因素“使得全球化几乎不受约束地传播”（第 3 页）。所提到的驱动因素包括经济、技术、社会良知、资源和自然环境、人口、治理、冲突和战争、宗教和文化认同。首先对每位车手进行一般性讨论，然后讨论其对运动的影响。
Hans Westerbeek and Aaron Smith use trend analysis to project what will occur in the near and extended future for the business of professional sport. Using these trends, they lead the reader through the history of sport and sport enterprise to today’s electronic world and then into the projected future of sport, especially the marketing of sport.An abbreviated history of sport is presented in chapter 1. The authors acknowledge that sport and recreation have grown together. They contend, however, that,“sport has always been a business and always will be”(p. 2). In describing the direction of sport, the authors use a report published by the United States National Intelligence Council in December of 2000 to illustrate that the drivers of change have “allowed globalization to spread almost unfettered”(p. 3). The drivers referred to are economy, technology, social conscience, resources and natural environment, demography, governance, conflict and war, and religion and cultural identity. Each driver is discussed in general terms and then in terms of how it might affect sport.