An Experimental Test of the Two-Dimensional Theory of Cultural Sensitivity in Health Communication.
An Experimental Test of the Two-Dimensional Theory of Cultural Sensitivity in Health Communication.
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健康传播文化敏感性二维理论的实验检验。
DOI：
10.1080/10810730.2018.1443526
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发表时间：
2018
影响因子：
4.4
通讯作者：
Davis,RachelE
中科院分区：
文献类型：
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作者：
Singelis,TheodoreM;Garcia,RaulI;Barker,JudithC;Davis,RachelE
本实验以描述文化敏感健康传播的理论框架为基础，考察了表层结构和深层结构在不同书面信息和图像的小册子中对口腔健康信息回忆的相对贡献。使用2×2析因设计，6岁以下儿童(n=160人)的讲西班牙语的墨西哥遗产母亲被随机分配阅读四本12页小册子中的一本，其中包含相同的西班牙语口腔健康信息：(1)标准书面信息/标准图像；(2)标准书面信息/CS图像；(3)CS书面信息/标准图像；以及(4)CS书面信息/CS图像。参与者在阅读小册子之前和之后完成了22个项目的口腔健康知识问卷。控制前测分数、文化适应和教育程度对信息回忆的影响，结果显示CS图像(F(1,152))和CS书面信息(F(1,152)=65.21，p=10.024，Partialŋ2=10.033)具有显著的正向主效应(F(1,152)=25.03，p=10.026，Partialŋ2=10.032)。没有任何互动。这些结果支持顾客满意度的两个维度及其独立效应。它们应该适用于各种健康传播渠道。需要进一步的研究来研究观察到的影响背后的因果机制。
Based on a theoretical framework describing culturally sensitive (CS) health communication, this experiment tested the relative contributions of surface structure and deep structure in the recall of oral health information from pamphlets varied in written message and images. Using a 2 × 2 factorial design, Spanish-speaking Mexican heritage mothers of children under six (n= 160) were randomly assigned to read one of four 12-page pamphlets containing the same oral health information in Spanish: (1) standard written message/standard images; (2) standard written message/CS images; (3) CS written message/standard images; and (4) CS written message/CS images. Participants completed a 22-item oral health knowledge questionnaire before and after reading the pamphlet. Controlling for the effects of pretest scores, acculturation, and educational level on information recall, findings showed significant positive main effects for CS images (F(1, 152) = 5.03,p= .026, partial ŋ2= .032) and CS written message (F(1, 152) = 5.21,p= .024, partial ŋ2= .033). There was no interaction. These results support the two dimensions of CS and their independent effects. They should be applicable to a variety of health communication channels. Further research is needed to investigate the causal mechanism behind the observed effects.