Linguistic Capitalism and Algorithmic Mediation
Linguistic Capitalism and Algorithmic Mediation
复制标题
语言资本主义与算法中介
DOI：
10.1525/rep.2014.127.1.57
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发表时间：
2014
期刊：
影响因子：
0.4
通讯作者：
F. Kaplan
中科院分区：
文献类型：
--
作者：
F. Kaplan
谷歌非常成功的商业模式是基于销售出现在搜索查询中的单词。该公司每分钟组织数百万次拍卖，创造了第一个全球语言市场，并证明了语言资本主义是一个利润丰厚的商业领域，每年可以实现数十亿美元。谷歌的服务需要从这个角度来解读。本文认为，语言资本主义并不意味着注意力的经济，而是表达的经济。由于全球每天有数百万用户通过谷歌的一个界面表达自己，他们产生的文本是由算法系统地介导的。在这种新的背景下，自然语言可以逐步发展，以无缝集成算法的语言偏见和全球语言经济的经济约束。
Google’s highly successful business model is based on selling words that appear in search queries. Organizing several million auctions per minute, the company has created the first global linguistic market and demonstrated that linguistic capitalism is a lucrative business domain, one in which billions of dollars can be realized per year. Google’s services need to be interpreted from this perspective. This article argues that linguistic capitalism implies not an economy of attention but an economy of expression. As several million users worldwide daily express themselves through one of Google’s interfaces, the texts they produce are systematically mediated by algorithms. In this new context, natural languages could progressively evolve to seamlessly integrate the linguistic biases of algorithms and the economical constraints of the global linguistic economy.