An analytical framework for evaluating e-commerce business models and strategies

An analytical framework for evaluating e-commerce business models and strategies
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评估电子商务商业模式和策略的分析框架

DOI:
10.1108/10662240110402803
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发表时间:
2001
期刊:
Internet Res.
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--
通讯作者:
Chung
Chung
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--
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--
作者:
Chung

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电子商务或商业不仅仅是维持或加强现有商业做法的另一种方式。相反,电子商务是一种范式转变。这是一种“颠覆性”创新,正在从根本上改变传统的经营方式。这个行业之所以发展如此之快,是因为它在数字经济中的运作原则和工作规则完全不同。电子商务的一个普遍规则是,没有简单的处方,即使在同一行业内,也几乎没有公司的既定业务或收入模式。在这种情况下,需要一个分析框架来帮助电子商务规划者和战略管理者在制定电子商务商业模式和战略时评估关键的成功因素。本研究以交易成本理论与转换成本理论为基础,发展出一个分析架构。需求方和供应方的规模经济和范围经济也适用于这一框架的制定。此外,电子商务…
Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e‐commerce is a paradigm shift. It is a “disruptive” innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e‐commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e‐commerce planners and strategic managers in assessing the critical success factors when formulating e‐commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand‐side and supply‐side economies of scale and scope are also applied to the development of this framework. In addition, e‐commer...
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