Incandescent affect: Turning on the hot emotional system with bright light
Incandescent affect: Turning on the hot emotional system with bright light
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DOI：
10.1016/j.jcps.2013.12.007
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发表时间：
2014-04-01
影响因子：
4.8
通讯作者：
Labroo, Aparna A.
中科院分区：
文献类型：
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作者：
Xu, Alison Jing;Labroo, Aparna A.
我们认为，打开灯可以打开热情绪系统。在六项研究中，我们发现环境亮度使人们感到更温暖，这增加了他们情感反应的强度，包括从辛辣食物中寻求感觉，对他人的攻击性和性感（“性感”）的感知，以及对积极和消极的词语和饮料产生更极端的情感反应。我们认为，这些效应的出现是因为光是热感知的基础，而热感知可以触发热情绪系统。因此，把光线调暗，看起来毫不费力，不摆架子，可以减少日常决策中的情绪化，其中大部分都发生在明亮的光线下。(C)2014年，消费者心理学学会。爱思唯尔公司出版All rights reserved.
We propose that turning on the light can turn on the hot emotional system. Across six studies we show that ambient brightness makes people feel warmer, which increases the intensity of their affective response, including sensation seeking from spicy-hot foods, perception of aggression and sexiness ("hotness") in others, and generating more extreme affective reactions toward positive and negative words and drinks. We suggest that these effects arise because light underlies perception of heat, and perception of heat can trigger the hot emotional system. Thus, turning down the light, effortless and unassuming as it may seem, can reduce emotionality in everyday decisions, most of which take place under bright light. (C) 2014 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.