Consumer believability of information in direct-to-consumer (DTC) advertising of prescription drugs
Consumer believability of information in direct-to-consumer (DTC) advertising of prescription drugs
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DOI：
10.1007/s10551-005-4711-2
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发表时间：
2006-02-01
影响因子：
6.1
通讯作者：
Beltramini, RF
中科院分区：
文献类型：
--
作者：
Beltramini, RF
直接面向消费者（DTC）的广告引起了广泛的研究关注，但没有一个研究关注其对美国全国消费者的整体影响的实证评估，并将评估与相关的行为结果联系起来。本文解决了 DTC 广告的道德问题，提供了既可理解又可信的产品和风险信息的平衡，并为探索这一现象的人们提供了方向。
Direct to consumer (DTC) advertising has attracted significant research attention, yet none has focused on empirical assessments of its overall impact on U.S. consumers nationally, and tying assessment to relevant behavioral outcomes. This paper addresses the ethical issue of DTC advertising providing a balance of product and risk information that is both understandable and believable, and contributes direction to those exploring this phenomenon.