Affective priming of semantic categorisation responses

Affective priming of semantic categorisation responses
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DOI:
10.1080/02699930143000419
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发表时间:
2002-08-01
影响因子:
2.6
通讯作者:
Wentura, D
Wentura, D
中科院分区:
心理学3区
文献类型:
--
作者:
De Houwer, J;Hermans, D;Wentura, D

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Fazio,Sanbonmatsu Powell,& Kardes,(1986)证明了当一个目标前面有一个具有相同效价的素数时,需要更少的时间来情感地将其分类为积极或消极。例如,在一个实施例中,summer-honest)与当目标之前是具有不同价的质数(e.例如,在一个实施例中,cancer-honest)。这种影响可能是由于语义网络内的激活扩散和/或Stroop样的反应冲突。如果启动任务中存在激活扩散机制,那么启动也会促进情感一致目标的非情感语义加工。在实验1中,我们没有观察到情感启动时,参与者的反应的基础上,是否涉及到一个人或动物的目标。实验2显示显着的情感启动时,参与者响应的基础上的效价的目标,但不是当语义类别的目标(人或物体)是相关的,尽管事实上,除了任务,这两个条件是相同的。目前的研究结果表明,在情感分类任务的情感启动主要是由于操作的Stroop样的反应冲突机制。
Fazio, Sanbonmatsu Powell, & Kardes, (1986) demonstrated that less time is needed to affectively categorise a target as positive or negative when it is preceded by a prime with the same valence (e. g., summer-honest) compared to when the target is preceded by a prime with a different valence (e. g., cancer-honest). Such effects could be due to spreading of activation within a semantic network and/or to Stroop-like response conflicts. If a spreading of activation mechanism operates in priming tasks, primes should also facilitate nonaffective semantic processing of affectively congruent targets. In Experiment 1, we failed to observe affective priming when participants responded on the basis of whether the target referred to a person or animal. Experiment 2 revealed significant affective priming when participants responded on the basis of the valence of the targets but not when the semantic category of the targets (person or object) was relevant, despite the fact that apart from the task, both conditions were identical. The present results suggest that affective priming in the affective categorisation task is primarily due to the operation of a Stroop-like response conflict mechanism.