A Framework for Personalized Service Website based on TAM
A Framework for Personalized Service Website based on TAM
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DOI：
10.1109/icsssm.2006.320784
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发表时间：
2006-10
期刊：
影响因子：
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通讯作者：
Z. Pei;Zeng Zhenxiang
中科院分区：
文献类型：
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作者：
Z. Pei;Zeng Zhenxiang
Web 个性化日益成为 Web 用户的重要服务。在文献综述的基础上，我们描述了一个通用的个性化Web服务流程，并按照主动方的方式对其进行了分类。在这些个性化研究中，一些作者关注客户端方面的用户交互配置文件，另一些作者关注服务器端过程，还有一些作者关注用户使用Web服务或互联网的体验。本文重点关注用户对使用个性化Web服务的易用性和实用性的态度，这是设计个性化Web站点的基本思想。然后引入技术接受模型(TAM)来设计个性化服务网站，并提出三个基本因素：视觉、结构、功能。我们认为这三个因素是基本的设计元素，影响感知的易用性和有用性，进而影响用户对使用个性化网站的态度。本研究旨在为Web开发者、设计者、制作者提供一个通用的设计框架，以便构建一个干净、舒适的个性化网站，提供更加易用、有用的服务
Web personalization is increasingly becoming important service for Web users. Based on some literature review, we describe a general personalized Web service process, and classify them by the way of initiative side. In those personalization researches, some authors focus on users' interactive profile in terms of client-side, others address server-side process, and still others pay their attentions to users' experience with the Web service or Internet. In this paper, we focus on users' attitude towards using personalized Web service in terms of ease of use and usefulness, which is the essential idea to design personalized Web site. Then the technology acceptance model (TAM) is introduced to design personalized service Web site, and three basic factors are proposed: visual, structure, function. We suggest these three factors are the basic designing elements, and impact on the perceived ease of use and usefulness, then have influence on users' attitude toward using the personalized Web site. This research aims to give a general designing framework for Web developer, designer, producer, in order to build a clean, comfortable personalized Web site, to provide more ease of use, useful service