Influencers and targets on social media: Investigating the impact of network homogeneity and group identification on online influence
Influencers and targets on social media: Investigating the impact of network homogeneity and group identification on online influence
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社交媒体上的影响者和目标：调查网络同质性和群体认同对在线影响力的影响
作者：
S. Malinen;A. Koivula
这项研究确定了旨在影响他人的社交媒体用户和那些经历过影响针对他们的行为的人。它调查了有影响力的用户和影响力的目标如何根据他们的人口统计背景而有所不同，以及感知的群体身份，网络同质性和社交网络的大小如何影响在线影响力。该数据基于对芬兰人的大规模调查（N= 2，761）。我们发现，年轻和受过高等教育的男性更有可能成为影响的目标，但在影响行为方面，人口统计学差异不太明显。此外，群体认同是一个重要的因素，支持在线影响的影响行为和目标的经验。网络同质性和网络规模增加了影响行为的可能性。我们的主要贡献是揭示那些在社交媒体上受到在线影响的人。通过比较有影响力的用户和他们的目标，这项研究扩展了以前的研究，主要集中在检测有影响力的人。
This study identifies social media users who aim to influence others and those who have experienced influencing behavior targeted at them. It investigates how influential users and targets of influence differ with respect to their demographic backgrounds and how the perceived group identification, network homogeneity, and size of the social network affect online influence. The data was based on a large-scale survey of Finnish people (N=2,761). We find that young and highly educated men were more likely to be targets of influence, but the demographic differences were less obvious with regard to influencing behavior. Moreover, group identification was a significant factor underpinning online influence for both influencing behavior and target experiences. The network homogeneity and the size of the network increased the likelihood of influencing behavior. Our main contribution is to shed light on people who are targets of online influencing on social media. By comparing influential users and their targets, this study extends the previous research, which has mostly focused on detecting influential people.