Cost and Productivity Ratios in Dual-Frame RDD Telephone Surveys
Cost and Productivity Ratios in Dual-Frame RDD Telephone Surveys
复制标题
双帧 RDD 电话调查的成本和生产率比率
DOI：
10.29115/sp-2011-0008
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
Randal S Zuwallack
中科院分区：
文献类型：
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作者：
Thomas M. Guterbock;P. Lavrakas;Trevor Tompson;Randal S Zuwallack
从美国RDD手机调查的第一次研究中可以清楚地看到，在大多数情况下，其成本远远高于通过RDD固定电话样本进行类似调查的成本。在2009年底，调查进行了成本小组委员会的AAPOR手机工作组（AAPOR 2010）收集数据，从一组选定的电话调查组织在美国这项调查使用了一个有目的的样本八个全国知名的调查组织（四个商业和四个学术）。成本小组委员会的成员与每个组织的一名高级研究员进行了电话访谈，这名研究员了解将要收集的成本信息。然后，这些高级研究人员中的每一个都提交了一份由她/他的组织汇编的电子表格，其中载有关于该组织进行的每一次双电话框架RDD调查（手机和固定电话）的现有信息。这项研究的结果在这里介绍。
It has been clear from the first studies with RDD cell phone surveying in the U.S. that in most cases its cost is materially greater than the cost of similar surveying via RDD landline samples. During late 2009, a survey was conducted by the Cost Subcommittee of the AAPOR Cell Phone Task Force (AAPOR 2010) to gather data from a select group of telephone survey organizations in the U.S. This survey used a purposive sample of eight nationally known survey organizations (four commercial and four academic). Telephone interviews were conducted by members of the Cost subcommittee with a senior researcher at each organization who was knowledgeable about the cost information that was to be gathered. Each of those senior researchers then submitted a spreadsheet, assembled by her/his organization, containing available information about each of the dual telephone frame RDD surveys (cell and landline) that the organization had conducted. The results of this research are presented here.