MobiDiC: Context Adaptive Digital Signage with Coupons
MobiDiC: Context Adaptive Digital Signage with Coupons
复制标题
MobiDiC：带优惠券的上下文自适应数字标牌
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
A. Krüger
中科院分区：
文献类型：
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作者：
Jörg Müller;A. Krüger
在本文中，我们提出了一个现场研究的数字标牌系统，测量观众的反应与优惠券，以使上下文自适应。在语境适应性的概念中，广告牌感知其所处的环境，决定展示哪些内容，然后感知观众对所展示内容的反应。通过对受众的测量，提炼出在何种情境下展示何种内容的策略.作为受众测量的一个实例，我们提出了一种新颖的简单的优惠券系统，客户可以在标志拍摄优惠券。因此，可以衡量顾客是否真的去了商店。为了研究这种方法的可行性，我们在德国明斯特市中心实施了一个20个标志的原型。在一年的部署期间，我们通过与店主和客户的访谈调查了系统的使用情况。我们的经验表明，客户对标志的关注是一个需要克服的主要障碍。
In this paper we present a field study of a digital signage system that measures audience response with coupons in order to enable context adaptivity. In the concept for context adaptivity, the signs sense their environment; decide which content to show, and then sense the audience reaction to the content shown. From this audience measurement, the strategies which content to show in which situation are refined. As one instantiation of audience measurement, we propose a novel simple couponing system, where customers can photograph the coupons at the signs. Thus, it can be measured whether customers really went to the shop. To investigate the feasibility of this approach, we implemented a prototype of 20 signs in the city center of Munster, Germany. During one year of deployment, we investigated usage of the system through interviews with shop owners and customers. Our experiences show that customer attention towards the signs is a major hurdle to overcome.