Building the temples of postmodern India: economic constructions of national identity
Building the temples of postmodern India: economic constructions of national identity
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建造后现代印度的寺庙：国家认同的经济建设
DOI：
10.1080/09584930600839180
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发表时间：
2005
影响因子：
1.4
通讯作者：
A. Wyatt
中科院分区：
文献类型：
--
作者：
A. Wyatt
摘要本文考察了经济在印度民族认同建构中的地位。探讨了印度国民经济字面和隐喻建设中的物质建设主题。这一长期主题的新迭代位于对印度“想象经济”的新叙述中。2004年的“印度闪耀”政治广告运动被认为是对新经济想象的一种概括。印度闪耀运动的实质内容的持续相关性得到了证明，并与将印度建立为国际品牌的关注联系在一起。印度经济的变化与对后现代状况的描述有关。
Abstract This article surveys the place of the economy in constructions of Indian national identity. The theme of physical construction in the literal and metaphorical building of the Indian national economy is explored. New iterations of this longstanding theme are located in an account of a new narrative of India's ‘imagined economy’. The ‘India Shining’ political advertising campaign of 2004 is understood as an encapsulation of the new economic imaginary. The ongoing relevance of the substance of the India Shining campaign is demonstrated and linked to concerns to establish an India as an international brand. Changes in the Indian economy are linked to an account of the postmodern condition.