The people formerly known as the audience
The people formerly known as the audience
复制标题
DOI：
--
复制
发表时间：
2008
期刊：
影响因子：
--
通讯作者：
B. D. Waal
中科院分区：
文献类型：
--
作者：
B. D. Waal
纽约大学新闻学教授杰伊罗森（Jay Rosen）的一句名言“以前被称为观众的人”（the people formerly known as the audience）说明了由于社交和参与式Web 2.0的兴起，媒体世界目前正在发生的范式转变。根据上个世纪初贝尔托·布莱希特（Bertolt Brecht）乌托邦式的《无线电理论》，“以前的听众”已经扮演了一个新的角色："无线电毫无疑问是公共生活中最好的交流工具，是一个巨大的频道系统--只要它不仅把自己看作是发送者，而且也看作是接收者。这意味着让听者不仅要听，还要说;不要孤立他，而是把他放在与他人的关系中。“ 1
The quote „the people formerly known as the audience“ by Jay Rosen, professor of journalism at New York University illustrates the paradigm shift currently underway in the world of media due to the rise of the social and participatory Web 2.0. According to Bertolt Brechts utopian “Radiotheorie” from the early thirties of the last century, the “former audience” has taken on a new role: „The radio could inarguably be the best apparatus of communication in public life, an enormous system of channels – provided it saw itself as not only a sender but also a receiver. This means making the listener not only listen but also speak; not to isolate him but to place him in relation to others.“ 1