Media Effects, Selective Exposure, and Fahrenheit 9/11
Media Effects, Selective Exposure, and Fahrenheit 9/11
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媒体效果、选择性曝光和华氏度 9/11
DOI：
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
N. Stroud
中科院分区：
文献类型：
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作者：
N. Stroud
随着媒体选择的增加和媒体的多样化，人们有更多的机会进行选择性曝光。本研究通过观看被广泛收看的反总统纪录片华氏9/11来调查这一现象。该研究使用从华氏9/11事件开始前后的全国样本收集的调查数据，调查了选择性曝光的程度和因接触该电影而产生的潜在媒体影响。这些数据提供了选择性曝光的证据--这部电影的观众对乔治·W·布什总统持更多负面态度。然后，这项研究转向评估这部电影是否具有政治效果。结果表明，与打算观看这部电影的人相比，观看这部电影的人对布什的负面态度明显更多，即使在控制了两组之间的人口统计、政治和媒体使用差异后也是如此。结果还表明，与朋友的政治讨论……
With increasing media choice and diverse media outlets, people have more opportunities to engage in selective exposure. The present study investigates this phenomenon by looking at the widely viewed anti–President George W. Bush documentary Fahrenheit 9/11. Using survey data gathered from a national sample before and after the opening of Fahrenheit 9/11, this study investigates the degree of selective exposure and the potential media effects occurring as a result of exposure to the film. The data provide evidence that selective exposure occurred—the audience for the film held more negative attitudes toward President George W. Bush. This study then turns to evaluating whether the film had political effects. Results suggest that those who viewed the film had significantly more negative attitudes toward Bush compared to those who intended to view the film, even after controlling for demographic, political, and media use differences between the groups. Results also suggest that political discussion with frien...