Collective Strategy for Implementing Innovation in SMEs
Collective Strategy for Implementing Innovation in SMEs
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DOI:
10.7880/abas.13.153
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发表时间:
2014-06
影响因子:
--
通讯作者:
Y. Mizuno
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文献类型:
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作者:
Y. Mizuno
Collective strategy, which allows smalland medium-sized enterprises (SMEs) to take on orders that a single company with its limited technical resources cannot, does not function in practice. However, Kyoto Shisaku Net (literally, “Kyoto Prototyping Network”) is a group of companies that uses collective strategy to aggressively take on projects that other companies turn down for reasons such as “the specifications aren’t finalized,” “there is no way to estimate the cost of this project,” and “common sense tells us that is an impossible request.” There are three reasons for the creation of this virtuous circle: 1) In the Kyoto Shisaku Net participation stage, member companies of the Net participate with the understanding that it is a place to practice the “five percent rule,” wherein companies devote five percent of their profit and time to new efforts, company growth, and opportunities for innovation. 2) In the prototyping stage, employees are motivated by participating in cutting-edge R&D, and the companies gain knowledge related to R&D. 3) After the prototyping stage, companies accumulate experience by taking on cutting-edge projects and can stop the vicious circle SMEs find themselves wherein they do not have the experience to win orders. In this a) Bunri University of Hospitality, 311-1 Kashiwabara-shinden, Sayama City, Saitama, Japan, y-mizuno@bunri-c.ac.jp This paper was originally published as Mizuno (2013a) in Japanese and presented at the ABAS Conference 2013 Autumn (Mizuno, 2013c). Annals of Business Administrative Science 13 (2014) 153–168 Available at www.gbrc.jp http://dx.doi.org/10.7880/abas.13.153 Online ISSN 1347-4456 Print ISSN 1347-4464 ©2014 Global Business Research Center