Adopting imported managerial expertise in developing countries: The Brazilian experience

Adopting imported managerial expertise in developing countries: The Brazilian experience
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在发展中国家采用引进的管理专业知识:巴西的经验

DOI:
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发表时间:
2002
期刊:
影响因子:
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通讯作者:
Miguel P Caldas
Miguel P Caldas
中科院分区:
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文献类型:
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作者:
Thomaz Wood;Miguel P Caldas

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新兴经济体越来越受到投资者和外国企业的关注。然而,在新兴国家做生意可能会令人沮丧。作为一个很好的例子,在南美最大的经济体中,有一句话是这样说的:“巴西不适合初学者。对于不经意的外国观察者来说,这个国家似乎与西方发达国家有着相同的制度和特征。但是,按照这种假设行事很可能会导致失败,令人沮丧的经历。在巴西的外表背后,是仍在建设中的机构和复杂、混合和不断变化的商业文化。在这篇文章中,我们试图帮助了解巴西的商业环境。我们专门处理管理专门知识的引进和采用。我们提出了一个框架来解释采用这种专业知识的原因和巴西公司对它的反应。基于实地调查,我们已经确定了三种最典型的方法来解决问题。
Executive Overview Emerging economies are drawing increasing attention from investors and foreign businesses. However, doing business within emerging countries can be frustrating. As a case in point, in the largest South American economy there is a saying that goes: ‘Brazil is not for beginners.’ For casual foreign observers, the country may appear to have the same institutions and traits as developed Western nations. But acting on that assumption may well lead to unsuccessful, frustrating experiences. Behind the Brazilian facade lie institutions still under construction and a complex, hybrid, and everchanging business culture. In this article, we seek to contribute to the understanding of the Brazilian business environment. We deal specifically with the importation and adoption of managerial expertise. We propose a framework to explain the reasons for adoption of this expertise and the reaction of Brazilian companies to it. Based on field surveys, we have identified the three most typical approaches to t...