YOUTUBE, TWITTER AND THE OCCUPY MOVEMENT

YOUTUBE, TWITTER AND THE OCCUPY MOVEMENT
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YouTube、Twitter 和占领运动

DOI:
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发表时间:
2013
期刊:
影响因子:
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通讯作者:
Chris Wells
Chris Wells
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文献类型:
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作者:
Kjerstin Thorson;Kevin Driscoll;Brian Ekdale;S. Edgerly;L. G. Thompson;Andrew R. Schrock;Lana Swartz;E. Vraga;Chris Wells

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存储在YouTube上的视频为对占领运动感兴趣的公众提供了一套宝贵的交流资源。本文探讨了这种松散绑定的媒体生态,重点关注YouTube和Twitter上如何以及哪些类型的视频内容被共享和传播。通过开发一种新的数据收集方法,收集了2011年11月期间在YouTube上发布的带有与占领相关的元数据的视频,或与与占领相关的关键字一起在Twitter上传播的视频。除了收集与YouTube上的观看计数和视频评级以及视频被推特次数相关的元数据外,1100个视频的概率样本是手工编码的,重点是对视频流派和类型、借用的内容来源和制作质量进行分类。数据集的新颖性和适用于分析它的技术使人们迈出了重要的一步,超越了对与占领运动相关的视频进行分类,以检查视频是否以及如何在Twitter上传播。发现了将YouTube和Twitter联系在一起的各种做法,包括分享手机视频作为抗议(和警察)活动的目击者,在运动开始前几个月甚至几年内挖掘发布的新闻片段或电影剪辑,以及分享音乐视频和其他娱乐内容,以促进公众之间的团结或社交,通过共享标签创建。这项研究既证明了进行社交媒体研究的必要性,也说明了进行社交媒体研究的挑战,这些研究涵盖了多个平台的数据。
Videos stored on YouTube served as a valuable set of communicative resources for publics interested in the Occupy movement. This article explores this loosely bound media ecology, focusing on how and what types of video content are shared and circulated across both YouTube and Twitter. Developing a novel data-collection methodology, a population of videos posted to YouTube with Occupy-related metadata or circulated on Twitter alongside Occupy-related keywords during the month of November 2011 was assembled. In addition to harvesting metadata related to view count and video ratings on YouTube and the number of times a video was tweeted, a probability sample of 1100 videos was hand coded, with an emphasis on classifying video genre and type, borrowed sources of content, and production quality. The novelty of the data set and the techniques adapted for analysing it allow one to take an important step beyond cataloging Occupy-related videos to examine whether and how videos are circulated on Twitter. A variety of practices were uncovered that link YouTube and Twitter together, including sharing cell phone footage as eyewitness accounts of protest (and police) activity, digging up news footage or movie clips posted months and sometimes years before the movement began; and the sharing of music videos and other entertainment content in the interest of promoting solidarity or sociability among publics created through shared hashtags. This study demonstrates both the need for, and challenge of, conducting social media research that accommodates data from multiple platforms.
Sousveillance,媒体和战略政治传播:伊拉克、美国、英国
DOI: --
发表时间: 2010
期刊: --
影响因子: --
作者:
Bakir, V.
通讯作者: Bakir, V.