Place Branding and the Imaginary: The Politics of Re-imagining a Garden City
Place Branding and the Imaginary: The Politics of Re-imagining a Garden City
复制标题
地方品牌与想象：重新想象花园城市的政治
DOI：
10.1177/0042098012446991
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发表时间：
2012
期刊：
影响因子：
4.7
通讯作者：
M. Johansson
中科院分区：
文献类型：
--
作者：
M. Johansson
本文通过想象的概念来讨论当代地方品牌的实践。具体而言，其目的是询问地方品牌作为一个政治构成的过程，在流通中的主导话语和符号的关系展开;现有的物质结构如何告知的过程;和什么样的物质后果发生的结果。该过程是经验性的说明，绘制在一个市政项目组织负责组织塔皮奥拉花园城市在芬兰成立50周年进行的定性研究。周年纪念为决策者提供了一个重新构想花园城市的机会，随着时间的推移，这座城市被认为已经过时，需要在象征和物质上恢复活力。根据这项研究，本文探讨了地方品牌如何有助于产生特定的价值观和社会群体的话语化和边缘化。
This article discusses contemporary practices of place branding through the concept of the imaginary. Specifically, the aim is to interrogate place branding as a politically constituted process which unfolds in relation to dominant discourses and symbols that are in circulation; how existing material structures inform the process; and what material consequences occur as a result. The process is empirically illustrated by drawing on a qualitative study conducted within a municipal project organisation charged with organising the 50th anniversary of Tapiola Garden City in Finland. The anniversary provided the decision-makers with an opportunity for re-imagining the Garden City, which in the course of time was seen to have become outdated and in need of symbolic and material rejuvenation. In the light of the study, the article examines how place branding contributes to producing discursive privileging and marginalisation of particular values and social groups.