The New Symbols of European Football
The New Symbols of European Football
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欧洲足球的新符号
DOI：
10.1177/1012690204045599
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发表时间：
2004
影响因子：
2.3
通讯作者：
A. King
中科院分区：
文献类型：
--
作者：
A. King
1992年，欧洲足球协会联盟（UEFA）将欧洲杯的最后几轮比赛改为名为“冠军联赛”的小型联赛，并开发了三个标志来推广这项新比赛。本文借用巴特的符号学理论来考察这些符号的政治意义。它声称，欧足联开发的符号传达了一种传统意识，而欧足联是这种传统的守护者。通过这种方式，这些标志试图压制目前欧洲足球联盟和欧洲豪门之间的政治紧张关系。
In 1992, UEFA, the Union of European Football Associations, replaced the final rounds of the European Cup with a mini-league competition called ‘The Champions League’ and developed three symbols to market this new competition. This article draws on Barthes’s semiology to examine the political significance of these symbols. It claims that the symbols developed by UEFA communicate a sense of tradition of which UEFA is the guardian. In this way, the symbols seek to suppress the current political tensions within European football between UEFA and the big European clubs.