Consumer Trust in Food Safety-A Multidisciplinary Approach and Empirical Evidence from Taiwan
Consumer Trust in Food Safety-A Multidisciplinary Approach and Empirical Evidence from Taiwan
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DOI：
10.1111/j.1539-6924.2008.01115.x
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发表时间：
2008-12-01
期刊：
影响因子：
3.8
通讯作者：
Chen, Mei-Fang
中科院分区：
文献类型：
--
作者：
Chen, Mei-Fang
近年来发生的食品丑闻增加了消费者对食品的风险认知，降低了他们对食品安全的信任。更好地了解消费者对食品安全的信任可以提高公共政策的有效性，并允许制定风险沟通的最佳做法。本研究提出了一个心理测量学的研究框架，基于反身性现代化视角和文化理论视角，探讨消费者对食品安全的信任与食品风险感知前因之间的关系，以期对未来的实证研究有所裨益。以台湾为例的结构方程模型分析的实证结果显示，这一基于多学科视角的研究框架，对于加深对食品安全消费者信任的理解，是一个有价值的工具。除消费者对食物的悲观认知外，心理测量学研究框架中的前因由反身性现代化因素和文化理论因素均得到了本研究的支持。此外，重复度量方差分析的实证结果提供了更详细的信息，以把握实证意义，并为参与台湾食品供应链的行动者和机构提供一些建议。
Food scandals that happened in recent years have increased consumers' risk perceptions of foods and decreased their trust in food safety. A better understanding of the consumer trust in food safety can improve the effectiveness of public policy and allow the development of the best practice in risk communication. This study proposes a research framework from a psychometric approach to investigate the relationships between the consumer's trust in food safety and the antecedents of risk perceptions of foods based on a reflexive modernization perspective and a cultural theory perspective in the hope of benefiting the future empirical study. The empirical results from a structural equation modeling analysis of Taiwan as a case in point reveal that this research framework based on a multidisciplinary perspective can be a valuable tool for a growing understanding of consumer trust in food safety. The antecedents in the psychometric research framework comprised reflexive modernization factors and cultural theory factors have all been supported in this study except the consumer's perception of pessimism toward food. Moreover, the empirical results of repeated measures analysis of variance give more detailed information to grasp empirical implications and to provide some suggestions to the actors and institutions involved in the food supply chain in Taiwan.