Social media use in the United States: implications for health communication.
Social media use in the United States: implications for health communication.
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DOI：
10.2196/jmir.1249
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发表时间：
2009-11-27
影响因子：
7.4
通讯作者：
Hesse BW
中科院分区：
文献类型：
--
作者：
Chou WY;Hunt YM;Beckjord EB;Moser RP;Hesse BW
鉴于参与性互联网使用和社交媒体给传播格局带来的迅速变化，必须更好地了解这些技术及其对卫生传播的影响。这项工作的第一步是确定当前社交媒体用户的特征。对当前社交媒体使用情况的最新报告将有助于监测社交媒体的增长情况，并为旨在有效利用社交媒体的健康促进/宣传工作提供信息。 该研究的目的是确定与美国当前成人社交媒体用户相关的社会人口统计学和健康相关因素。 数据来自2007年的健康信息国家趋势研究（HINTS，N = 7674）。HINTS是一项具有全国代表性的关于健康相关传播趋势和做法的跨部门调查。调查受访者谁报告访问互联网（N = 5078）被问及，在过去的一年里，他们是否（1）参加了一个在线支持小组，（2）写在博客，（3）访问社交网站。进行了双变量和多变量logistic回归分析，以确定每种类型的社交媒体使用的预测因素。 2007年，大约69%的美国成年人报告说可以访问互联网。在互联网用户中，5%参加了在线支持小组，7%报告了博客，23%使用社交网站。多变量分析发现，年轻的年龄是博客和社交网站参与的唯一重要预测因素;观察到统计学显著的线性关系，年轻类别报告更频繁使用。年轻的年龄，较差的主观健康，和个人癌症的经验预测支持小组的参与。总体而言，社交媒体正在渗透美国人口，而与教育、种族/民族或医疗保健无关。 最近社交媒体的增长并不是均匀分布在不同年龄组;因此，利用社交媒体的健康传播计划必须首先考虑目标人群的年龄，以帮助确保信息到达目标受众。虽然在互联网接入方面存在种族/民族和健康状况相关的差异，但在互联网接入者中，这些特征并不影响社交媒体的使用。这一发现表明，以社交媒体为代表的新技术可能正在改变整个美国的传播模式。
Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of these technologies and their impact on health communication. The first step in this effort is to identify the characteristics of current social media users. Up-to-date reporting of current social media use will help monitor the growth of social media and inform health promotion/communication efforts aiming to effectively utilize social media. The purpose of the study is to identify the sociodemographic and health-related factors associated with current adult social media users in the United States. Data came from the 2007 iteration of the Health Information National Trends Study (HINTS, N = 7674). HINTS is a nationally representative cross-sectional survey on health-related communication trends and practices. Survey respondents who reported having accessed the Internet (N = 5078) were asked whether, over the past year, they had (1) participated in an online support group, (2) written in a blog, (3) visited a social networking site. Bivariate and multivariate logistic regression analyses were conducted to identify predictors of each type of social media use. Approximately 69% of US adults reported having access to the Internet in 2007. Among Internet users, 5% participated in an online support group, 7% reported blogging, and 23% used a social networking site. Multivariate analysis found that younger age was the only significant predictor of blogging and social networking site participation; a statistically significant linear relationship was observed, with younger categories reporting more frequent use. Younger age, poorer subjective health, and a personal cancer experience predicted support group participation. In general, social media are penetrating the US population independent of education, race/ethnicity, or health care access. Recent growth of social media is not uniformly distributed across age groups; therefore, health communication programs utilizing social media must first consider the age of the targeted population to help ensure that messages reach the intended audience. While racial/ethnic and health status–related disparities exist in Internet access, among those with Internet access, these characteristics do not affect social media use. This finding suggests that the new technologies, represented by social media, may be changing the communication pattern throughout the United States.
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影响因子：
2.7
作者：
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