Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis
Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis
复制标题
从任意数据构建联合空间：消费者分析的新工具
DOI：
10.1086/208900
复制
发表时间：
1982
影响因子：
7.2
通讯作者：
R. Winer
中科院分区：
文献类型：
--
作者：
M. Holbrook;W. Moore;R. Winer
最近开发的“挑任何”的数据收集和分析的方法进行描述和说明的例子，支持其面效度，可靠性和收敛效度与其他多维尺度技术。一些解决方案中出现的问题，在应用的挑选任何程序的建议，并提出了潜在的扩展使用的程序在感知映射应用。
The recently developed “pick-any” approach to data collection and analysis is described and illustrated by examples that support its face validity, reliability, and convergent validity with other multidimensional scaling techniques. Some solutions to problems that arise in applying the pick-any procedure are suggested, and potential extensions are proposed for use of the procedure in perceptual mapping applications.