Cognitive Age: A Useful Concept for Advertising?
Cognitive Age: A Useful Concept for Advertising?
复制标题
认知时代：一个对广告有用的概念？
DOI：
10.1080/00913367.1991.10673353
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发表时间：
1991
期刊：
影响因子：
--
通讯作者：
Nancy Stephens
中科院分区：
文献类型：
--
作者：
Nancy Stephens
Abstract Three different measures of cognitive age were administered to a sample of 355 older adults. Cognitive age was found to be a potentially valuable concept for advertising targeting, creative decisions and media selection, when used in conjunction with chronological age. Among the three different measures of cognitive age, the age-decade scale proved to be the best because, compared with the other two measures, it is easy to administer, analyze and interpret.
