Dynamic Models for Sales Promotion Policies

Dynamic Models for Sales Promotion Policies
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促销政策的动态模型

DOI：
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发表时间：
1973
期刊：
影响因子：
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通讯作者：
L. Thomas
L. Thomas
中科院分区：
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文献类型：
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作者：
V. Rao;L. Thomas

文献摘要

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本文提出了几种用于消费品行业和零售业促销活动的预算和操作细节（价格折扣和持续时间）的决策模型。单周期问题的解决方案推广使用动态规划方法的更常见的情况下，多周期的情况。沿着讨论了一般动态规划模型的几种特殊情况，并给出了数值算例。最后，利用历史数据为一个正在进行中的公司估计模型的参数的方法。
This paper presents several models for decisions on budget and operational details (price-off and duration) of a sales promotion for consuLmer goods industries and retail sector. The solutions to the one-period problem are generalized using the dynamic programming methods to the more common case of a multi-period-situation. Several special cases of the general dynamic programming model are discussed along with numerical examples. Finally, the ways of utilizing historical data for an ongoing firm for estimating the parameters of the models are presented.