Understanding the global spa industry : spa management
Understanding the global spa industry : spa management
复制标题
了解全球水疗行业：水疗管理
DOI：
--
复制
发表时间：
2008
期刊：
影响因子：
--
通讯作者：
G. Bodeker
中科院分区：
文献类型：
--
作者：
Marc A. Cohen;G. Bodeker
介绍水疗行业的范围：历史和文化背景：水疗理念和文化影响对水疗的分类社会趋势和市场规模：全球健康运动和水疗利用趋势社会趋势水疗行业的增长和营业额经济和商业前景：水疗开发和管理经济建模人力资源开发签名服务智力保护行业部门：水疗中心和酒店业水疗中心和医疗保健行业水疗中心的其他商业模式健身主义和教育：培训和教育实践和培训标准研究基地传播道德和社会责任营销和销售品牌：品牌、概念开发和零售特色护理/产品美容和护肤的概念水疗生活方式产品水疗美食未来趋势指数
Introduction The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences Towards a taxonomy of spas Social trends and market size:Global wellness movement and spa utilisation trends Social trends Growth and turnover in the spa industry Economic and business perspectives: Spa development and management Economic modelling Human resource development Signature service Intellecutal proerty protection Industry sectors: Spas and the hospitality industry Spas and the healthcare industry Other business models of spas Professionalism and education: Training and education Standards of practice and training Research base Communication Ethics and social responsibility Marketing and selling the brand: Branding, concept development and retailing the concepts of signature treatments/products beauty and skin care Spa lifestyle products Spa cuisine Future trends Index