An Investigation Into Professional Athlete Philanthropy: Why Charity Is Part of the Game
An Investigation Into Professional Athlete Philanthropy: Why Charity Is Part of the Game
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DOI：
10.1123/jsm.26.2.159
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发表时间：
2012-03-01
影响因子：
3.6
通讯作者：
Juravich, Matthew
中科院分区：
文献类型：
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作者：
Babiak, Kathy;Mills, Brian;Juravich, Matthew
本研究探讨了职业运动员及其慈善基金会的慈善景观。本研究还探讨了影响这一群体慈善基金会形成的因素。首先，收集数据以确定北美四个职业体育联盟中成立了慈善基金会的运动员。然后，对运动员、基金会董事、联盟和团队高管以及一名体育经纪人进行了36次访谈，探讨职业体育慈善的动机和信念。本文运用计划行为理论，识别了这一独特群体中慈善基金会形成所考虑的因素，主要关注态度（利他主义和自利主义）、感知行为控制、主观规范、自我认同和道德义务作为运动员慈善活动的前因。本文还讨论了这些个人运作的独特背景，他们面临的一些特殊限制，并确定了运动员基金会及其合作伙伴的机会。
This study explored the philanthropic landscape of professional athletes and their charitable foundations. This research also investigated factors influencing the formation of philanthropic foundations among this group of individuals. First, data were collected to identify athletes in four professional North American sport leagues who had formed charitable foundations. Then, 36 interviews were conducted with athletes, foundation directors, league and team executives and a sport agent to explore the motives and beliefs about philanthropy in professional sport. Using the theory of planned behavior, this paper identified the factors considered in the formation of charitable foundations in this unique group, primarily focusing on attitudes (altruistic and self-interested), perceived behavioral control, subjective norms, self-identity and moral obligation as antecedents to athlete philanthropic activity. The paper also discusses the unique context in which these individuals operate, some of the particular constraints they face, and identifies opportunities for athlete foundations and their partners.