The Emergence of Conventions in Online Social Networks
The Emergence of Conventions in Online Social Networks
复制标题
在线社交网络中惯例的出现
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
Winter A. Mason
中科院分区：
文献类型：
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作者：
F. Kooti;Haeryun Yang;M. Cha;K. Gummadi;Winter A. Mason
社会习俗在社区中形成的方式几十年来一直是社会科学家感兴趣的问题。在这里，我们将报道twitter上出现的一种特殊的社交惯例——表明一条推文正在被转发，并将内容归因于其来源的方式。最初，人们发明了不同的变体，并通过Twitter网络传播。发明者和早期采用者都是Twitter社区中人脉广泛、活跃的核心成员。这些公约的传播网络是密集和高度聚集的，因此没有一个用户对公约的采用至关重要。尽管在不同的时间被发明出来，采用率也不同，但只有两种变体被广泛采用。在本文中，我们详细描述了这一过程，突出了对社会习俗如何产生的见解和提出的问题。
The way in which social conventions emerge in communities has been of interest to social scientists for decades. Here we report on the emergence of a particular social convention on Twitter—the way to indicate a tweet is being reposted and to attribute the content to its source. Initially, different variations were invented and spread through the Twitter network. The inventors and early adopters were well-connected, active, core members of the Twitter community. The diffusion networks of these conventions were dense and highly clustered, so no single user was critical to the adoption of the conventions. Despite being invented at different times and having different adoption rates, only two variations came to be widely adopted. In this paper we describe this process in detail, highlighting insights and raising questions about how social conventions emerge.