(Realtime) dynamic pricing in an integrated revenue management and pricing environment: An approach to handling undifferentiated fare structures in low-fare markets
(Realtime) dynamic pricing in an integrated revenue management and pricing environment: An approach to handling undifferentiated fare structures in low-fare markets
复制标题
集成收入管理和定价环境中的（实时）动态定价：处理低票价市场中无差别票价结构的方法
DOI：
10.1057/palgrave.rpm.5170161
复制
发表时间：
2006
影响因子：
1.6
通讯作者：
D. Westermann
中科院分区：
文献类型：
--
作者：
D. Westermann
本文将网络运营商使用由规则和限制定义的票价产品的传统定价程序与根据当前市场状况动态调整价格的概念进行比较。它描述了为什么传统的收入管理程序和算法在低票价航空公司典型的无围栏环境中失败。本文试图解释基于支付意愿的动态定价概念如何成为从低票价航空公司到网络航空公司等各种类型航空公司的长期收入管理解决方案的基础。这一概念要求定价和收入管理之间的业务流程更加一体化，因此需要一种新的、面向未来的收入优化方法。
This paper compares the traditional pricing procedure of network carriers using fare products defined by rules and restriction with the concept of dynamically adjusting prices based on current market conditions. It describes why traditional revenue management procedures and algorithms fail in a fenceless environment typical of low-fare carriers. The paper attempts to explain how a dynamic pricing concept based on willingness to pay could form the basis of a long-term revenue management solution for various types of airlines, from low-fare carriers to network carriers. The concept requires significantly more integrated business processes between pricing and revenue management and therefore demands a new and future-oriented approach to revenue optimisation.