Incentives to Exercise
Incentives to Exercise
复制标题
DOI：
10.2139/ssrn.905026
复制
发表时间：
2008-08
期刊：
影响因子：
--
通讯作者：
G. Charness;U. Gneezy
中科院分区：
文献类型：
--
作者：
G. Charness;U. Gneezy
鼓励养成良好习惯的激励措施能否有效？我们调查了在一个月内支付一大笔钱让人们多次参加健身设施的效果。在两项独立的研究中，我们发现这样做会导致干预后平均出勤率相对于对照组有大幅提高。这一结果完全是由于对以前没有定期去健身房的人的影响造成的，因为已经定期去健身房的人的平均出勤率要么没有变化，要么有所下降。在我们的第二项研究中，我们还获得了生物识别证据，表明这种干预措施可以改善重要的健康指标，例如体重、腰围和脉搏率。因此，尽管个人锻炼激励措施已经到位，但提供每月定期去健身房的经济激励似乎可以作为催化剂，让一些人跨过真正开始锻炼养生的门槛。我们认为，对于习惯的形成，特别是在健康领域，金融干预是有空间的。
Can incentives be effective when trying to encourage the development of good habits? We investigate the effect of paying people a non-trivial amount of money to attend an exercise facility a number of times during a one-month period. In two separate studies, we find that doing so leads to a large and significant increase in the average post-intervention attendance level relative to the control group. This result is entirely driven by the impact on people who did not previously attend the gym on a regular basis, as the average attendance rates for people who had already been using the gym regularly are either unchanged or diminished. In our second study, we also obtain biometric evidence that this intervention improves important health indicators such as weight, waist size, and pulse rate. Thus, even though personal incentives to exercise are already in place, it appears that providing financial incentive to attend the gym regularly for a month serves as a catalyst to get some people past the threshold of actually getting started with an exercise regimen. We argue that there is scope for financial intervention in habit formation, particularly in the area of health.