Invoking social norms - A social psychology perspective on improving hotels' Linen-Reuse programs
Invoking social norms - A social psychology perspective on improving hotels' Linen-Reuse programs
复制标题
DOI：
10.1177/0010880407299542
复制
发表时间：
2007-05-01
期刊：
影响因子：
--
通讯作者：
Cialdini, Robert B.
中科院分区：
文献类型：
--
作者：
Goldstein, Noah J.;Griskevicius, Vladas;Cialdini, Robert B.
社会心理学理论可以应用于鼓励客人重复使用洗手间毛巾等平凡目的。与现在用来说服客人重复使用毛巾的呼吁相反，研究发现，应用互惠规范和环保行动的描述性规范可以提高客人对酒店毛巾重复使用计划的参与度。这意味着此类研究也可以应用于酒店运营的其他领域，以使企业、消费者和环境受益。
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to reuse their towels, research found that applying the norm of reciprocation and the descriptive norm for proenvironmental action improved guests' participation in one hotel's towel-reuse program. The implication is that such research can also be applied to other areas of hotel operation to benefit businesses, consumers, and the environment.