Measuring attendance: issues and implications for estimating the impact of free-to-view sports events
Measuring attendance: issues and implications for estimating the impact of free-to-view sports events
复制标题
衡量出勤率：评估免费观看体育赛事影响的问题和影响
DOI：
10.1108/ijsms-12-01-2010-b003
复制
发表时间：
2010
影响因子：
2.2
通讯作者：
Girish Ramchandani
中科院分区：
文献类型：
--
作者：
Larissa E. Davies;Richard Coleman;Girish Ramchandani
许多非精英体育赛事的一个特点，特别是那些在公共场所进行的，是他们是免费观看。本文着重于估计观众出席免费观看活动的方法问题和影响评估的后果。使用三个案例研究的经验数据，本文概述了各种方法来衡量出席率，并讨论了评估免费观看体育赛事的关键问题和影响。
A feature of many non-elite sports events, especially those conducted in public places, is that they are free-to-view. The article focuses on the methodological issue of estimating spectator attendance at free-to-view events and the consequences for impact evaluation. Using empirical data from three case studies, the article outlines various approaches to measuring attendance and discusses the key issues and implications for evaluating free-to-view sports events.