Selling God/saving souls
Selling God/saving souls
复制标题
出卖上帝/拯救灵魂
DOI：
10.1177/1742766508101314
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发表时间：
2009
影响因子：
1.2
通讯作者：
Pradip N. Thomas
中科院分区：
文献类型：
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作者：
Pradip N. Thomas
宗教商品市场、大众文化和政治经济之间的关系仍然没有得到充分的理论解释。宗教的全球化导致了在线和离线宗教商品的大规模全球贸易。本文探讨了移动的基督教商品形式及其具体的政治使用。以印度和美国为例，探讨五旬节派和新五旬节派团体如何使用多媒体产品和平台进行福传。宗教食品的利润潜力在企业界并没有被忽视，媒体公司和基督教制作公司之间的协同关系已经发展起来，为细分的观众创造商品。本文认为，在基督教原教旨主义全球扩张和输出的背景下，中介基督教与商品形式之间日益密切的关系促进了特定的、保守的、以价值为基础的资本主义形式的延伸。
The relationship between the religious commodity market, popular culture and political economy remains under-theorized. The globalization of religion has led to a massive global trade in on-line and off-line religious commodities. This article explores the mobile Christian commodity form and its specific politics of use. Using examples from India and the US, it explores the ways in which Pentecostal and neo-Pentecostal groups use multi-media products and platforms for evangelization. The profit potential in religious fare has not gone unnoticed in corporate circles, and synergistic relationships have developed between media corporations and Christian production houses involved in creating commodities for segmented audiences. The article argues that in the context of the global expansion and export of Christian fundamentalism, the increasingly close relationship between mediated Christianity and the commodity form facilitates the extension of specific, conservative, forms of values-based capitalism.