Uncovering differences across the cancer control continuum: A comparison of ethnic and mainstream cancer newspaper stories
Uncovering differences across the cancer control continuum: A comparison of ethnic and mainstream cancer newspaper stories
复制标题
DOI：
10.1016/j.ypmed.2006.07.012
复制
发表时间：
2007-01-01
影响因子：
5.1
通讯作者：
Viswanath, Kasisomayajula
中科院分区：
文献类型：
--
作者：
Stryker, Jo Ellen;Emmons, Karen M.;Viswanath, Kasisomayajula
客观的。利用新闻媒体传播对照研究可以在减轻癌症负担方面发挥关键作用。重要的第一步是了解报纸如何报道癌症以及主流报纸和少数族裔报纸之间是否存在差异。方法。对 2003 年美国主要报纸 (MAJN) (N = 5327) 和少数族裔 (ENW) 报纸 (N = 565) 上的癌症新闻进行了内容分析。主流报纸和少数族裔报纸的比较利用了双边统计显着性的 Pearson x(2) 检验和区间水平变量的独立样本 t 检验。结果。乳腺癌占据主导地位：27% 的 MAJN 和 35% 的 ENW 报道提到了乳腺癌。覆盖范围主要集中在癌症治疗（MAJN：60%；ENW：52%），而不是一级或二级预防。与主流报纸相比，少数民族报纸理解新闻报道的识字水平较低，更有可能报道初级和二级癌症预防，并且更加关注癌症意识和教育。结论。少数民族媒体是传播癌症控制信息的有前途的工具。然而，成功利用任何美国报纸作为传播机制都需要更好地了解癌症报道失衡的根本原因，并与记者合作重新构建癌症新闻报道。 (c) 2006 Elsevier Inc. 保留所有权利。
Objective. The use of the news media to disseminate control research could play a pivotal role in reducing the cancer burden. An important first step is to understand how newspapers cover cancer and if differences exist between mainstream and ethnic newspapers.Methods. Cancer news in the major U.S. (MAJN) (N = 5327) and ethnic (ENW) newspapers (N = 565) appearing in 2003 were content analyzed. Comparisons of mainstream and ethnic newspapers utilized Pearson x(2) tests of two-sided statistical significance and independent samples t tests for interval-level variables.Results. Breast cancer dominated coverage: 27% of MAJN and 35% of ENW stories mentioned breast cancer. Coverage focused primarily on cancer treatment (MAJN: 60%; ENW: 52%) rather than on primary or secondary prevention. Compared to mainstream newspapers, the ethnic newspapers required lower literacy levels for understanding news stories, were substantially more likely to cover primary and secondary cancer prevention, and paid more attention to cancer awareness and education.Conclusions. The ethnic media are a promising vehicle for dissemination of cancer control messages. However, the successful utilization of any U.S. newspaper as a dissemination mechanism requires a greater understanding of the root causes for imbalances in cancer coverage and work with journalists to reframe cancer news coverage. (c) 2006 Elsevier Inc. All rights reserved.