The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth Development Outcomes.
The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth Development Outcomes.
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DOI：
10.1080/10810730.2018.1496205
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发表时间：
2018
影响因子：
4.4
通讯作者：
Edberg M
中科院分区：
文献类型：
--
作者：
Evans WD;Andrade EL;Barrett ND;Cleary SD;Snider J;Edberg M
This paperg reports on mediation analysis of effects of the Adelante brand, an innovative program for Latino immigrant adolescents and their families, and Positive Youth Development (PYD) outcomes. Specific objectives were to increase adolescent engagement and participation in a community-based program called Adelante, based on PYD theory, which sought to reduce substance use, sexual risk taking, and interpersonal violence among Latino immigrant youth. A total of 238 parent-child dyads were recruited from a predominantly low-income Latino immigrant community and followed for an average of 22 months. Measures included demographics; acculturation; stress and coping; social support; violence, substance use, and sexual risk attitudes; future expectations; the Adelante Brand Equity scale; and PYD asset measures. Multiple regression modeling shows that the Leadership Brand Equity construct is associated with decreased pro-violence and increased anti-violence attitudes. Additionally, having any program exposure (vs. none) is associated with improved substance abuse attitudes in models adjusting for the Loyalty Brand Equity construct. In mediation analysis, we observed a mediating effect of the Leadership Brand Equity construct on improved anti-violence attitudes among those exposed to the Adelante program. As found in previous research, Adelante brand equity operated as a mediator of program effects on Latino youth PYD outcomes.
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影响因子：
1.7
作者：
Edberg, Mark;Cleary, Sean D.;Calderon, Melba
通讯作者：
Calderon, Melba
影响因子：
2.2
作者：
Singer, M;Clair, S
通讯作者：
Clair, S
影响因子：
2.4
作者：
Andrade, E. L.;Evans, W. D.;Beltran, A.
通讯作者：
Beltran, A.
影响因子：
4.4
作者：
Andrade, Elizabeth L.;Evans, W. Douglas;Batista, Idalina Cubilla
通讯作者：
Batista, Idalina Cubilla
影响因子：
7.6
作者：
JESSOR, R
通讯作者：
JESSOR, R