Applying a Timeline as a Recall Aid in a Telephone Survey: A Record Check Study
Applying a Timeline as a Recall Aid in a Telephone Survey: A Record Check Study
复制标题
在电话调查中应用时间线作为回忆辅助：记录检查研究
DOI：
10.1002/acp.1338
复制
发表时间：
2007
影响因子：
2.4
通讯作者：
T. Glasner
中科院分区：
文献类型：
--
作者：
W. Vaart;T. Glasner
本研究探讨了一个时间轴工具，作为一个视觉回忆援助受访者在标准化的电话调查的影响。时间轴进行了测试，在一个分裂的投票现场实验的眼镜商的客户的购买行为，召回期约为7年。配镜师数据库信息被用作召回准确性的金标准。受访者关于购买眼镜的回顾性报告与关于最近购买的价格和日期以及购买次数的记录进行了比较。在大多数情况下，时间轴提高了回忆的准确性。此外，当被调查者的回忆任务相对困难时，它似乎特别有帮助。采用时间轴的优点和局限性进行了讨论的关系，假设的基本认知机制。版权所有© 2007约翰威利父子有限公司。
This study examines the effects of a timeline tool that was employed as a visual recall aid for respondents in a standardised telephone survey. The timeline was tested in a split-ballot field experiment on the purchase behaviour of clients of opticians, the recall period being approximately 7 years. Optician database information was used as gold standard for recall accuracy. Respondents' retrospective reports about purchases of pairs of glasses were compared to the records regarding the price and the date of the most recent purchase and the number of purchases. In most cases, the timeline enhanced recall accuracy. Furthermore, it appeared to be especially helpful when the respondent's recall task was relatively difficult. The advantages and limitations of employing the timeline are discussed in relationship to the supposed underlying cognitive mechanisms. Copyright © 2007 John Wiley & Sons, Ltd.